Shamsir Bin Ali is a seasoned HSSE and Supply Chain Security leader with over 20 years of experience across logistics, construction, and pharmaceuticals. Currently the Regional QA & HSSE Manager at Zuellig Pharma, he specialises in risk management, business continuity, ESG, and regulatory compliance. As a Registered WSH Officer, certified ISO auditor, and TAPA Certified Expert, he integrates strategy with safety leadership. He is also an adjunct lecturer and a DBA candidate in Leadership and Strategic Management, actively shaping future industry leaders through education and thought leadership.

In 2024, he remained committed to advancing workplace safety by investing in the professional development of both emerging and experienced safety leaders. As an adjunct lecturer and certified WSH trainer, he focused on strengthening leadership capabilities, critical thinking, and technical competencies among safety practitioners. He was honoured to serve as keynote speaker and moderator at the Strategic Safety Leadership Forum, jointly organised by SUSS and IOSH, where he shared insights on leadership transformation and empowering the next generation of WSH professionals. At the 2nd Annual Asia HSE Summit, he presented on neuroergonomics in safety, emphasising how cognitive load affects decision-making, and moderated a panel discussion on integrating environmental sustainability into HSE strategies. To further support governance and sustainability, he delivered a presentation at the SCAL Academy on aligning HSSE practices with ESG principles through transformative governance. He was also invited to speak at the Building Smarter, Safer, and Greener event, where he addressed the importance of mental health and innovation in construction safety. Through these platforms, he advocated for people-centric, future-ready safety strategies that promote resilience, foster sustainability, and elevate safety leadership within the workplace and across industries.

In 2024, he led the strategic implementation of Workplace Safety and Health initiatives focused on system integration, risk governance, and workforce engagement. A key milestone was the enhancement of the organisation’s WSH framework through the development of risk-specific Safe Work Procedures, aligned with ISO 45001 standards and tailored to operational needs. He reinforced a proactive safety culture by introducing leadership-led safety walks, high-impact toolbox sessions, and targeted communication strategies to increase visibility and accountability. Emergency preparedness was strengthened through structured evacuation drills and competency-based First Aid training. He also streamlined the hazard identification and risk assessment process, ensuring real-time controls were embedded in daily operations. Data-driven safety performance monitoring was introduced, allowing for trend analysis and proactive mitigation planning. At the workforce level, he launched safety awareness campaigns and peer engagement programs to drive behavioural ownership and strengthen reporting culture. These initiatives collectively improved incident prevention, audit readiness, and operational resilience.

The successful implementation of workplace safety and health initiatives in 2024 was a direct result of his ability to influence stakeholders across all levels of the organisation. He positioned safety not as a compliance requirement, but as a strategic enabler that supports operational excellence, business continuity, and workforce well-being. This approach allowed him to gain strong support from senior leadership by clearly linking safety performance to productivity, risk reduction, and organisational reputation. He engaged operational teams through clear communication, active listening, and consistent presence on the ground. Drawing from his experience as a WSH trainer and lecturer, he simplified complex safety expectations into practical steps that teams could relate to and apply. He fostered a sense of ownership by involving line leaders in risk assessments, procedure reviews, and improvement planning. He also used storytelling, performance data, and recognition to reinforce positive safety behaviours and build momentum. By maintaining transparency, aligning safety goals with business outcomes, and creating space for feedback, he was able to build trust, drive engagement, and embed a culture of shared accountability. This influencing capability was critical in moving safety from a directive to a value embraced across the organisation.

In 2024, his contributions to the safety and health community extended well beyond the workplace, focusing on elevating industry standards and shaping future leaders. As an adjunct lecturer and certified WSH trainer, he played an active role in the professional development of safety practitioners, delivering structured training and mentoring that bridged regulatory knowledge with real-world application. He was honoured to be invited as a keynote speaker and moderator at several high-profile events, including the Strategic Safety Leadership Forum by SUSS and IOSH, where he addressed the development of next-generation safety leaders. At the Asia HSE Summit, he presented on neuroergonomics and moderated a panel on integrating environmental sustainability within HSE. He also delivered a session at the SCAL Academy focused on aligning HSSE with ESG through governance, and spoke at the Building Smarter, Safer, and Greener event, highlighting mental health and innovation in the construction sector. Through these platforms, he influenced policy conversations, introduced progressive safety concepts, and encouraged collaborative thinking across the industry. These contributions supported the advancement of safety leadership, mental well-being, and sustainability in high-risk sectors, going above and beyond traditional roles to create long-term impact across the wider WSH ecosystem.

A true safety influencer is someone who leads with integrity, communicates with clarity, and inspires meaningful change across the workplace, community, and industry. Key attributes include credibility, empathy, strategic thinking, and the ability to align safety with both operational and human priorities. Being a safety influencer is not just about enforcing compliance. It is about shaping mindsets, building trust, and cultivating a culture where safety is seen as a shared responsibility. In his daily work, he demonstrate these attributes through consistent leadership, education, and engagement. As an adjunct lecturer and certified WSH trainer, he contribute to the development of safety professionals by equipping them with both practical skills and leadership qualities. He actively support safety efforts on the ground, listening to concerns, promoting collaboration, and encouraging ownership at all levels. Through speaking engagements at forums such as the Strategic Safety Leadership Forum, Asia HSE Summit, SCAL Academy, and other industry platforms, he has helped influence conversations around safety leadership, mental health, sustainability, and future-ready safety practices. What sets him apart is a people-first mindset and the ability to turn ideas into action. This approach has allowed him to influence not only within his organisation but across the broader WSH community.