Raghad Binislam is an OHS professional specialising in construction safety, currently working on one of the key projects in Diriyah. She is passionate about creating safe and compliant work environments, with a focus on proactive risk management and team awareness. She believes in leading with calm confidence, attention to detail, and strong collaboration on-site. Safety for her isn’t just a requirement — it’s a culture she strives to build every day.

In 2024, Raghad Binislam was proud to contribute to several key Safety and Health milestones at the Zallal Project. Among the most significant achievements was reaching 5.4 million safe manhours without a Lost Time Injury (LTI) — a testament to their team's strong safety culture and proactive risk management. The project also successfully recorded a Zero Total Recordable Incident Rate (TRIR), reflecting their consistent commitment to incident prevention and continuous monitoring of high-risk activities. Additionally, 1,488 safety training sessions were conducted on-site, covering a range of topics from PPE compliance to emergency response, helping to raise awareness and build a knowledgeable, safety-conscious workforce. Her role involved coordinating daily safety walkthroughs, delivering toolbox talks, ensuring the effectiveness of trainings, and supporting cross-department alignment on HSE goals. These efforts not only strengthened operational safety but also fostered a collaborative and accountable environment that values the well-being of every individual on site.

In 2024, Raghad Binislam implemented the Tenant OHS Initiative to address critical safety gaps related to tenant fit-out contractors. The initiative was launched after identifying issues such as the absence of a clear safety procedure, lack of structured onboarding, and weak compliance with safety and legal standards. To bridge these gaps, she developed a comprehensive Tenant Fit-Out Safety Procedure aligned with Diriyah OHS and project-specific requirements. She also designed onboarding training slides that covered key topics including Diriyah OHS minimum requirements, Permit-to-Work system, PPE usage, emergency preparedness, risk mitigation, and incident reporting. This initiative led to significant improvements: zero safety incidents were reported, and they saw a clear reduction in negative safety observations and behavioural non-compliance. It also strengthened contractor coordination, emergency response, and hazard reporting, while improving adherence to the Permit-to-Work system. Most importantly, it fostered a stronger safety culture and enhanced PPE compliance across the board. The success of this initiative reflects her commitment to proactive safety leadership, education, and continuous improvement.

Raghad Binislam influences others through communication, consistency, and leading by example. She focuses on building trust and credibility with both management and site workers by actively listening to their concerns and showing genuine commitment to their well-being. For example, during a recent eye protection campaign at the Diriyah construction site, she collaborated closely with multiple departments to ensure full engagement. She led toolbox talks, conducted on-site walkthroughs, and personally followed up with workers to reinforce the importance of wearing proper PPE. Rather than enforcing the rules, she made it a conversation — showing how these simple actions protect their long-term health. By approaching safety with empathy and clarity, she was able to turn passive participation into active support. This not only improved compliance but helped strengthen the overall safety culture on site. Her calm leadership and presence made it easier for teams to align with safety goals — not because they had to, but because they wanted to.

One of the initiatives Raghad Binislam most proud of was leading a proactive safety engagement campaign during a critical construction phase in the Diriyah project. Recognising a gap in PPE compliance and safety awareness, she developed a targeted programme that combined daily safety talks, visual reminders across the site, and open Q&A sessions to connect directly with workers. She also encouraged supervisors to share real-life stories of incidents, making the message more relatable and impactful. This initiative significantly improved the team’s behaviour and mindset around safety. PPE compliance increased, incident reports decreased, and more importantly, workers began taking ownership of safety — reporting hazards, correcting unsafe practices, and supporting one another. What made the impact truly above and beyond is how the culture shifted: safety stopped being a checklist and became a value lived daily. The programme's success led to its adoption in nearby sites, and she was asked to support other teams in replicating the model. For her, that ripple effect — turning a local initiative into a wider movement — is the true reward.

According to Raghad Binislam, a true safety influencer leads with integrity, empathy, and consistency. It's not just about enforcing rules — it’s about inspiring others to believe in safety as a shared responsibility and core value. In her daily work at the Diriyah construction project, she demonstrates these attributes by being present, approachable, and committed. She takes time to understand workers’ challenges, listen to their feedback, and turn those insights into practical, people-centered solutions. One of the qualities that sets her apart is her ability to balance firmness with compassion. She maintains high safety standards while creating a supportive environment where people feel comfortable speaking up. This balance has helped her build strong relationships, drive real behavioural change, and earn the trust of both site teams and leadership. She leads by example through daily walkthroughs, open dialogue, and responsive follow-up. This has shifted the culture from reactive to proactive, making safety a value we all own. She believes being recognised as a WSHAsia Safety Influencer would be an honour — not for personal recognition, but as a reflection of the progress they've made in building a safer, stronger workplace where every individual feels seen, valued, and protected.