Professor Abdullah is a distinguished HSE expert with over 15 years of exemplary experience in Health, Safety, and Environmental management. Renowned for his strategic insights and unwavering commitment to safety excellence, he has served as a senior consultant to leading organisations across various industries. A multilingual trainer fluent in English, Arabic, Hindi, and Urdu, Professor Abdullah has empowered countless professionals through impactful training and thought leadership. His visionary contributions continue to shape global safety standards and inspire a culture of prevention, compliance, and resilience in workplaces worldwide.

In 2024, Professor Abdullah was honoured with the Best HSE Trainer Award, recognising his commitment to excellence in health and safety education. Throughout the year, he successfully guided numerous learners in achieving their Level 6 and Level 7 International Health and Safety qualifications, equipping them with the knowledge and skills to lead in high-risk industries. Additionally, he has had the privilege of mentoring several PhD candidates, supporting their academic and professional growth in advanced HSE research and practice. These contributions reflect his ongoing dedication to raising global standards in safety and health.

In 2024, Professor Abdullah led several transformative Workplace Safety and Health initiatives aimed at fostering a proactive safety culture and enhancing operational resilience. These included the successful implementation of a Behaviour-Based Safety (BBS) programme to reduce at-risk behaviours, the development of a comprehensive HSE training matrix tailored to multilingual teams, and the integration of digital safety tools for real-time hazard reporting and compliance tracking. He also introduced leadership-focused safety workshops to strengthen accountability at all organisational levels. These initiatives have significantly improved safety performance metrics and reinforced a culture of continuous improvement across the workplace.

Professor Abdullah's ability to influence stems from a deep understanding of human behaviour, cross-cultural communication, and strategic leadership. In 2024, he utilised these strengths to build strong relationships with stakeholders at all levels — from frontline workers to executive leadership — ensuring alignment and buy-in for critical safety initiatives. By delivering clear, persuasive communication in multiple languages (English, Arabic, Hindi, and Urdu), he was able to bridge gaps, overcome resistance, and foster a shared vision for safety excellence. He conducted interactive workshops, one-on-one mentoring sessions, and high-impact presentations to demonstrate the tangible value of proactive safety measures. His consultative approach helped senior leaders see safety not just as compliance, but as a core business driver. This influence was pivotal in the successful adoption of behaviour-based safety programmes, digital reporting tools, and leadership accountability frameworks. The result was a noticeable cultural shift — teams became more engaged, reporting rates increased, and leadership became more visible and involved in safety. Through consistent advocacy, education, and strategic engagement, he was able to turn safety from a procedural requirement into a shared organisational priority.

The safety and health initiatives Professor Abdullah has implemented in 2024 had a profound impact on both organisational performance and broader industry influence. By introducing a data-driven Behaviour-Based Safety (BBS) framework, he significantly reduced unsafe acts and improved hazard reporting by over 40%, creating a more transparent and accountable safety culture. His integration of multilingual HSE training ensured inclusivity and comprehension across diverse teams, resulting in higher engagement and certification success rates. Beyond the workplace, he actively mentored emerging professionals and PhD candidates, shaping the next generation of HSE leaders. He also collaborated with industry peers to develop knowledge-sharing platforms and best practice forums, extending the impact of these initiatives to the wider safety community. These efforts went beyond compliance — they fostered empowerment, ownership, and innovation in safety practices. As a result, not only did incident rates decline, but the organisation also experienced improved morale, operational efficiency, and recognition as a leader in workplace safety. This legacy of measurable improvement and community influence reflects a commitment not just to systems, but to people — the true foundation of sustainable safety excellence.

According to Professor Abdullah, a true safety influencer possesses a combination of visionary leadership, strong communication skills, cultural intelligence, and an unwavering commitment to protecting lives. They inspire change not through authority alone, but through trust, empathy, and the ability to connect with people at every level. In his daily work, he embodies these attributes by leading with purpose, actively listening to the concerns of frontline workers, and empowering them through practical, inclusive, and multilingual safety education. He consistently models the behaviours he promotes, fostering a culture where safety is not just a policy but a shared value. He has demonstrated influence by guiding organisations through complex safety transformations, mentoring aspiring professionals, and developing innovative programmes that have had lasting impact across industries. His efforts extend beyond the workplace into the broader HSE community, where he contributes to research, policy discussions, and collaborative learning platforms. This blend of strategic insight and human-centered leadership has earned him the respect of peers and positioned him as a catalyst for positive, sustainable change — qualities he believes truly define a WSHAsia Safety Influencer Award Winner.