Muhammad Rohman Al Hasan is a safety practitioner at the Corporate SHE Division of PT Bukit Asam Tbk, a state-owned Indonesian energy company. An OSH graduate from Universitas Negeri Malang with one-semester exchange in petroleum industry safety at Universiti Teknologi Malaysia, he enhances contractor safety through three key initiatives: the Agent SHE Program (which achieved a 506% increase in safety reporting), Sweeping Golden Rules, and data-driven incident investigations. His structured, engagement-focused approach to the Agent SHE Programme earned him the prestigious Dharma Karya Muda Award from Indonesia's Ministry of Energy, recognising his innovative transformation of safety systems.

In 2024, Muhammad Rohman Al Hasan pioneered the groundbreaking Agent SHE Programme during his management training tenure at PT Bukit Asam Tbk's (PTBA) Corporate SHE Division, achieving national recognition for safety innovation. His complete transformation of the reporting system, featuring task-specific forms, real-time digital platforms, and performance dashboard integration, delivered unprecedented results: a 506% surge in safety reports with perfect 100% data quality. This innovation earned him the prestigious Dharma Karya Muda Award from Indonesia's Ministry of Energy and Mineral Resources during National Mining and Energy Day celebrations. Beyond Agent SHE, he played a pivotal role in securing PTBA's multiple Indonesia Safety Excellence Awards by coordinating corporate-wide safety achievements. His human-centered approach to Sweeping Golden Rules replaced punitive measures with engagement-driven compliance, while his overhaul of accident investigation processes introduced predictive analytics for proactive prevention. Selected to represent PTBA at the Bali awards ceremony alongside senior executives, he demonstrated how youth innovation can drive world-class safety standards. These accomplishments reflect his commitment to making safety culture accessible, measurable, and sustainable - transforming regulations into genuine workforce engagement.

In 2024, Muhammad Rohman Al Hasan led several transformative safety initiatives at PT Bukit Asam Tbk. First, he's part of the team who developing SHE Is Priority (SIP), a digital SHE superapp featuring a real-time map of safety risk, rapid hazard reporting, incident management, digitalised inspections, emergency equipment monitoring, SHE tutor learning modules, and SHE Pedia for regulations—enhancing frontline engagement and responsiveness. He also revitalised Agent SHE, introducing a leaderboard, task-based forms, and a WhatsApp support, which increased quality reporting by 506% and earned him the Dharma Karya Muda Award from the Ministry of Energy and Mineral Resources. As coordinator of Sweeping Golden Rules, he led 40 sweeping teams across two mining blocks, applying a more respectful, human-centered enforcement model, and a transparent violation tracking system. Additionally, he served as a data analyst for incidents, redesigning how we collect and interpret accident and near-miss data. He developed the Incident Overview 2024 Report—a comprehensive analysis of incident statistics, classifications, root causes, thresholds, and mitigation strategies—enabling management to make informed, data-driven decisions that ensure continuous improvement in contractor SHE performance.

Muhammad Rohman Al Hasan understood early on that sustainable change requires more than just systems—it requires buy-in. For SHE Is Priority (SIP), he had to shift mindsets—especially among contractor workers—who were unfamiliar with digital safety tools. By conducting focused onboarding sessions, gathering real-time feedback, and aligning SIP’s features with actual field needs, he built user trust and engagement in a platform that maps safety risks, manages incidents, tracks inspections, and delivers training—all from their mobile devices. For Agent SHE, he built a Whatsapp-based peer community to foster trust and recognition, transforming the perception of safety reporting from a burden to a shared responsibility. By integrating the programme into monthly SHE performance reviews, he gained leadership support and formalised its value. For Sweeping Golden Rules, he applied a human-centered approach with 40 teams, shifting sweeping from punitive to collaborative. Through Incident Overview 2024, he reframed incident data into strategic insights—enabling top management to make proactive decisions. His ability to communicate consistently, listen actively, and frame SHE as a shared goal—not a top-down directive—allowed him to bridge cultural and operational gaps, especially among external partners. Influence, for him, means making people feel heard, capable, and part of the solution.

Muhammad Rohman Al Hasan's initiatives in 2024 created a measurable and sustainable impact on safety management and performance at PT Bukit Asam Tbk. Agent SHE transformed their reporting culture—boosting report quantity by 506% and achieving 100% quality—making safety a peer-driven movement instead of a top-down mandate. SHE Is Priority (SIP) empowered frontline workers and contractors to engage with safety systems through real-time risk mapping, digital inspections, training modules, and mobile-based incident tracking—bridging the gap between policy and field reality. Sweeping Golden Rules became not just enforcement, but a platform for respectful dialogue and transparent accountability across 40 teams. Through Incident Overview 2024, he introduced a new standard for data intelligence in decision-making—helping leadership detect trends, set thresholds, and respond with targeted interventions. These initiatives pushed their SHE culture beyond compliance—creating ownership, clarity, and system-wide responsiveness that elevated both partner and company performance.

A true safety influencer leads with empathy, communicates with clarity, and builds systems that empower—not control—others, based on Muhammad Rohman Al Hasan. He believes influence is earned by inspiring ownership, not enforcing compliance. In his daily work, he lives by this principle by fostering trust-based communities like Agent SHE, where peer-to-peer leadership drives real impact. He uses digital innovation, such as SHE Is Priority (SIP), to make safety accessible and relevant—especially for contractors who often feel left out. Through Incident Overview 2024, he has shown how data can tell stories that move people, not just numbers that fill reports. He also brings humanity into rule enforcement through Sweeping Golden Rules, focusing on respect and education. His ability to connect systems, people, and purpose has allowed him to influence change across organisational layers. He don’t just promote safety—he helps others believe it’s worth championing too.