With over 22 years of experience in the EHS field, he dedicated more than a decade to serving KERRY. Holding a PhD in Business Administration with a specialization in OSH from the University of Scandinavia, Denmark, he was honoured with the Best Student Award during his academic pursuits. Additionally, he has assumed significant leadership roles, including Chairman of the EHS Sub Committee, Vice Chairman of FMM Johor Branch, and served as a Board of Director at NIOSH Malaysia, focusing on Integrity Governance from 2020 to 2022. He is a certified Safety Health Officer under DOSH and a Technical Specialist (TS) in Green Technology, recognized by the Malaysia Board of Technologists (MBOT).

In 2023, our team accomplished an exceptional milestone by achieving the Best Total Recordable Incidents Rate (0.22) among Kerry Global groups, surpassing industry benchmarks (0.35). This feat was made possible by significant advancements in EHS initiatives in the Asia Pacific Middle East Africa (APMEA) region under my leadership, resulting in an impressive 80% reduction in Total Recordable Incidents compared to previous years. A pivotal factor contributing to this success is the successful implementation of the Behavior Observation System (BOS) at Kerry. Derived from the widely acknowledged Behavior Based Safety (BBS) framework, the BOS system concentrates on observing employees during task execution to encourage safe behaviours and discourage unsafe practices. Through the utilization of QR Code and CCTV monitoring, our objective is to cultivate a safety-conscious culture within our workforce. Additionally, notable achievements include three sites surpassing 1500 TRI-free days last year, underscoring our steadfast commitment to upholding the highest safety standards across all operations.

The LIFE Saving Rules system establishes essential guidelines for EHS compliance, covering critical areas such as My Safety, Our Safety, Falls from Height, Vehicle/Mobile Equipment, Confined Space Entry, Control of Hazardous Energies, Permit to Work, and Hazardous Substance & Control of Explosive Atmospheres. In tandem with this, a Behaviour Observation System (BOS) rooted in Behaviour Based Safety (BBS) methodology fosters behavioural changes among employees through the observation of daily safe practices. Leading by example is underscored, with a QR code application enabling the reporting of exemplary behaviours or safety violations. Moreover, the Safety Performance Index (SPI) functions as a reporting tool within the organization, computing the ratio of reactive incidents to proactive measures taken to identify and mitigate hazards. Integrated into the ProSafe initiative, this proactive approach has resulted in a substantial decrease in Total Recordable Incident Rate (TRIR) annually. The SPI reporting mechanism is further streamlined through integration with the INTELEX system for standardized reporting and data transparency. Finally, an innovative Artificial Intelligence (AI) project has been deployed to enhance EHS compliance monitoring. This system utilizes notification CCTV cameras to capture and alert EHS leaders of any unsafe practices or violations of EHS regulations on site.

Leading with integrity, he strengthens his role as EHS Lead – APMEA by embodying unwavering insight and reliability. He fosters unity within the EHS team by championing EHS core principles as fundamental to our collective mission. Additionally, he promotes effective communication through quarterly virtual updates with teams across the APMEA region, fostering a culture of openness and collaboration. This platform serves as an avenue for sharing ideas, learning, and providing guidance on best practices to enhance EHS site implementation and compliance, thereby preventing incidents.

He also plays a pivotal role in the LIFE Audit Training, essential for the perpetuation of the ‘Safety First, Quality Always’ ethos in Kerry. His proactive initiatives have significantly bolstered EHS performance and compliance across Kerry, earning commendations for safety and health based on his steadfast advocacy. These efforts have resulted in widespread personnel engagement at all levels, ensuring adherence to regulations, corporate policies, and the development and enhancement of site-specific procedures and knowledge.

Since 2022, after implementing initiatives such as the Behaviour Observation System and LIFE Rules in the APMEA Region, we have maintained a continuous effort to cultivate a safety-conscious culture within KERRY. Changing people's behavior necessitates ongoing dedication and support from every individual in the organization. We have successfully instilled a top-down commitment to safety culture, firmly believing in leading by example.

These initiatives have been instrumental in inducing behavioral change by promoting safe practices and discouraging unsafe behaviors during task performance. As a result, there has been a significant increase in safety and health observations, with 3,014 reported in 2023 compared to 2,014 in 2022. Additionally, the LIFE Rules framework addresses critical control requirements for managing severe and fatal risks associated with our business.

These collective efforts have yielded tangible improvements in our Total Recordable Incident Rate (TRIR). We achieved a remarkable TRIR of 0.18 for the Total APMEA Region in 2023, compared to 0.43 in 2022 and 0.48 in 2021. This achievement underscores the strong commitment and belief of our management and personnel in our slogan, "Safety First, Quality Always."

A safety influencer epitomizes a unique blend of qualities crucial for fostering and advancing a safety-centric culture, demonstrating unwavering dedication to safety principles and making them a paramount concern in all facets of their work. Effective communication skills enable them to articulate safety protocols clearly and persuasively, motivating others to adopt safe practices. Strong leadership qualities empower them to lead by example, establishing elevated safety standards and inspiring others to adhere to them. Additionally, they exhibit empathy and genuine concern for the well-being of their colleagues, nurturing a supportive environment where everyone feels valued and empowered to prioritize safety.

In my role as EHS Lead for the APMEA Region, I am committed to providing support and guidance on site EHS implementation, sharing lessons learned from best practices, and acknowledging outstanding EHS efforts with rewards. It is imperative to engage and involve all stakeholders in EHS implementation, a strategy that has enabled me to transform the safety culture and secure top-down commitment. At Kerry, safety is a shared accountability, with each operation assuming responsibility for safety at their respective plants or offices. Through these concerted efforts, we have achieved the best safety performance for TRIR (0.22) across the region within Kerry Global.