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SHE is Priority (SIP) is a digital super application developed by PT Bukit Asam Tbk to strengthen safety culture across the organisation. As an all-in-one platform, it integrates key Safety, Health, and Environment (SHE) functions—such as real-time reporting, risk monitoring, training access, and emergency readiness—into a single ecosystem. SIP enables proactive, data driven SHE management and supports faster, more effective decision-making at all levels.