April 2023

Gadang's safety campaign, "My Family, My Reason For Safety", focuses on preventing occupational accidents at construction project sites, especially for workers living apart from their families. The campaign was initiated after a survey revealed that family was the main reason employees stayed safe at work. Through social media platforms, employees shared their reasons for prioritising safety, emphasising the impact on their families. The campaign's key messages highlight the importance of making safe choices at work, not only for oneself but also for the sake of loved ones. Through this campaign, we are trying to establish HSE culture in a different approach, where we are using 'Family' as the main tool and becoming the change agent for this campaign as ‘Family’ is everyone’s priority.